Our collaboration with Evo centered on redefining the brand’s digital presence and enhancing its user experience. We started by redesigning Evo’s core platform to spotlight its cutting-edge AI-driven route generation, offering cyclists personalized and optimized biking adventures. The revamped design seamlessly integrates technology with exploration, highlighting the unique features that make Evo a leader in cycling innovation. To complement the platform upgrade, we implemented a comprehensive app extension strategy, ensuring a cohesive experience across all devices. The outcome: a digital ecosystem that empowers cyclists to discover new routes and elevate their biking experience with ease and precision.